Since launching her channel in 2009, YouTube sensation and lifestyle guru Ingrid Nilsen has amassed over 7 million followers across all her social channels and over 3.5 million subscribers on her YouTube channel alone. By mixing affordable products, great music and easy to follow instructions, Ingrid proves anyone can be glamorous with the right tools by taking a moment each video to highlight key products and her favorite brands.
Ingrid is a lifestyle advocate and breaks up her beauty content with videos highlighting healthy recipes, DIY projects and travel. With her viewership numbers climbing every day, she is on her way to building a brand similar to that of some of her role models Martha Stewart, Giada De Laurentiis, Jessica Alba, and Blake Lively. Her incredible fan engagement and dedication to making viewers feel loved has earned her a spot as one of the most subscribed-to fashion and makeup gurus on YouTube.
Known best by millions around the globe for her fashion and beauty videos, she believes that “beauty is much more than skin deep.” Since coming out on her channel this year, Ingrid has certainly become a voice for strong, independent young women and is spreading the message that everyone deserves their best chance.
She has been a Covergirl Glambassador since July 2014 and this last year was a Judge on Lifetime’s Project Runway: Threads. With all that she has accomplished thus far, she is a burgeoning staple of national media outlets—Entertainment Weekly, Time, Seventeen, Lucky and Teen Vogue, to name a few. She was also recently named one of The Hollywood Reporter’s Top 25 Digital Stars.