Having witnessed injustice in childhood while being raised with the teachings of “tikkun olam,” Maxine Bédat has been on a mission to address injustices that she sees. This personal mission first led her to the UN and then into law to understand the finer points of justice issues. With that background, Maxine went to work at the Rwandan Criminal Tribunal.
Frustrated with the limits of justice in that system, she began to study the UN’s Sustainable Development Goals and came to understand what an outsize impact the apparel industry has on these issues. Apparel is currently the second greatest polluter (five times more polluting than the aviation industry); it is the second greatest global polluter of fresh water; and while one in six people work in the apparel industry, 98 percent of of them (80 percent of whom are women) do not receive a living wage.
It was this realization that led Maxine to create Zady, a fashion brand and lifestyle destination for the conscious citizen‐consumer. Clothing has an enormous impact on the world and Zady provides an alternative that cleans up the industry: Beautiful clothes made from non‐toxic, natural materials by experts who are paid a living salary for their great work based on timeless style rather than trends.
Helping people see the power they have with the purchases that they make, and building connections from our backyard to around the world, allows Maxine to pursue justice.